![]() In 1967, Minute Maid relocated to Houston, Texas, and is joined with Duncan Foods to form the Coca-Cola Foods division. The Minute Maid company was purchased by Coca-Cola in 1960. In October 1949 the company adopted the name Minute Maid Corp. At the time, the IRS taxed the stars 77% on their income but this deal circumvented it as a capital gains tax. Additionally, Bing Crosby was made their first pitchman in 1949 who was the worlds biggest star by that time being in movies, radio, records and soon TV. The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success. With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed. The same month, the company was renamed Vacuum Foods Corporation. The first shipment took place in April 1946. A Boston marketing firm came up with the name Minute Maid, implying the juice was quick and easy to prepare. Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a product. Fox, the company won the government contract for $750,000. The US Army had a need for 500,000 lb (227,000 kg) for the war, so NRC created a new branch, the Florida Foods Corporation. In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of concentrating orange juice into a powder using a high-vacuum evaporation process previously developed for dehydrating medical products for use in the U.S. James Place, the former Minute Maid headquarters, in Houston, Texas In 2002 the Houston Astros baseball team sold the naming rights for their venue, subsequently named Minute Maid Park, and the company now owns 8.5% of the team. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on Februpreviously it was headquartered in the 2000 St. The Minute Maid company is owned by The Coca-Cola Company, and is the world's largest marketer of fruit juices and drinks. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. ![]() Minute Maid is sold under Cappy brand in Central Europe and under Fruitopia in Germany. Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but now extends to soft drinks of many kinds, including Hi-C. (President of North America Group of Coca-Cola) (June 2009)įirst Colony, Sugar Land, Texas, U.S. ![]() Please help improve this article if you can. This article may require cleanup to meet Wikipedia's quality standards.
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